The field of fermentation-produced meat and dairy alternatives has evolved rapidly over the past few years, from a few large incumbents dominating the space to more than a hundred new companies popping up across the globe.
Though competition is heating up, most solutions are still in their early stages. The future winners of this field must not only navigate product development, complex regulatory frameworks and the large investments needed, but they will also be required to solve the major challenge of the industry: economic and technological scalability.
The considerable buzz around existing players might give the sense that the field is already crowded, but total global market size is still relatively small. The ultimate potential of the category is immense: from producing ingredients with better functional qualities to developing game-changing products that are tastier and healthier, the coming wave of fermentation-based meat and dairy alternatives will enable new and existing players to create and capture a significant market share.
Pricing, SKU and customer journey analysis
client: global ingredient producer
Our client reached out to help them assess the competitiveness of their 2 novel ingredients within the global plant-based meat and dairy markets.