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Consumer channels

Perspective

Flexitarians in focus

Vegan products are no longer confined to the tiny hidden corners of retail stores, and interest in the category is increasing beyond all expectations. From the success of plant-based milk, one of the fastest growing products in retail, to the exponential rise in plant-based product launches by global foodservice giants, the industry is growing rapidly.
challenge

Complexity

Demand is ever increasing and brands are flooding the market, but navigating changing consumer needs is not straightforward, and relying on a range of early-stage startup companies is risky. Retailers and foodservice providers are facing several challenges, from securing reliable vendors and finding exciting new products to consolidating their offerings in a way that is simple for consumers to navigate.
opportunity

Massive potential

Plant-based is here to stay and stakeholders are in a race: from up-to-date consumer storytelling and category management to setting up private label production, there’s a lot to take care of. The next winners of the field will be able to think in new ways and create holistic strategies that balance traditional consumer needs with the rapidly growing demands of future generations.
Featured case

Category management for plant-based foods

Client: Large European retailer
Our client reached out to us with a request for a comprehensive category management strategy.
Key topics
We help you connect the dots within retail and foodservice so you can confidently navigate the future of meat and dairy every step of the way.
Category management
Sustainability
Labeling
Consumer perception
Manufacturing
Distribution
Clean label
Consumer perception
Product rotation
Shelf life
Private label
Frozen
Ambient
Chilled
Organic

Our solutions

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Bright Green Partners B.V. 
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