Vegan products are no longer confined to the tiny hidden corners of retail stores, and interest in the category is increasing beyond all expectations. From the success of plant-based milk, one of the fastest growing products in retail, to the exponential rise in plant-based product launches by global foodservice giants, the industry is growing rapidly.
Demand is ever increasing and brands are flooding the market, but navigating changing consumer needs is not straightforward, and relying on a range of early-stage startup companies is risky. Retailers and foodservice providers are facing several challenges, from securing reliable vendors and finding exciting new products to consolidating their offerings in a way that is simple for consumers to navigate.
Plant-based is here to stay and stakeholders are in a race: from up-to-date consumer storytelling and category management to setting up private label production, there’s a lot to take care of. The next winners of the field will be able to think in new ways and create holistic strategies that balance traditional consumer needs with the rapidly growing demands of future generations.
Category management for plant-based foods
Client: Large European retailer
Our client reached out to us with a request for a comprehensive category management strategy.