Heinz Launches Meatless Burgers & Mince “Powered by Beanz”
Read more
Microbial proteins: your toolbox for food functionality
Read more
Bright Green Partners Logo
Contact us

Consumer channels


Flexitarians in focus

Vegan products are no longer confined to the tiny hidden corners of retail stores, and interest in the category is increasing beyond all expectations. From the success of plant-based milk, one of the fastest growing products in retail, to the exponential rise in plant-based product launches by global foodservice giants, the industry is growing rapidly.


Demand is ever increasing and brands are flooding the market, but navigating changing consumer needs is not straightforward, and relying on a range of early-stage startup companies is risky. Retailers and foodservice providers are facing several challenges, from securing reliable vendors and finding exciting new products to consolidating their offerings in a way that is simple for consumers to navigate.

Massive potential

Plant-based is here to stay and stakeholders are in a race: from up-to-date consumer storytelling and category management to setting up private label production, there’s a lot to take care of. The next winners of the field will be able to think in new ways and create holistic strategies that balance traditional consumer needs with the rapidly growing demands of future generations.
Featured case

Category management for plant-based foods

Client: Large European retailer
Our client reached out to us with a request for a comprehensive category management strategy.
Key topics
We help you connect the dots within retail and foodservice so you can confidently navigate the future of meat and dairy every step of the way.
Category management
Consumer perception
Clean label
Consumer perception
Product rotation
Shelf life
Private label

Our consulting solutions

Take action
Get in touch
We look forward to collaborating with you!
Contact us
Sign up to Expert Network
Join the largest freelance network of 1000+ alternative protein professionals. We on-demand engage with our members via 60-minutes paid expert calls and short term projects.
Join Expert Network
Bright Green Partners Logo
Bright Green Partners B.V. 
Chamber of commerce number: 80727077 
Tax number: NL861776367B01
Bright Green Partners. All rights reserved © 2022
Join us on Linkedin