Novel food processing tech Bright Green Partners

OUR SECTOR

Navigate new markets, unlock growth

We help you assess market potential, competitive dynamics, customer needs, and commercial opportunities across alternative products and food technologies. Our approach combines market intelligence, industry expertise, and strategic insight to help you validate opportunities, sharpen your positioning, and make confident decisions on where to play and how to win.

The opportunity

Turn foodtech innovation into commercial opportunities

Rapid advances in fermentation, cellular agriculture, alternative proteins, algae, and other food technologies are creating new markets and business models. We help you understand evolving market dynamics, identify attractive opportunities, assess competitive positioning, and define the pathways needed to turn innovative concepts into scalable, commercially viable solutions.

Novel food processing tech Bright Green Partners

Perspective

Alternative products are reshaping the future of food

Plant-based, fermentation-based, and cultivated products are expanding the possibilities for more sustainable food production. As technologies advance and consumer expectations evolve, new opportunities are emerging across meat, dairy, seafood, and other food categories.

Challenge

Turning innovation into scalable products

Developing an alternative product that can compete with conventional food is complex. Businesses need to overcome challenges across ingredients, formulation, functionality, manufacturing, cost, consumer acceptance, regulation, and scale while navigating an increasingly competitive landscape.

Opportunity

Unlock the potential of alternative products

Rapid innovation across plant-based, fermentation, and cultivated technologies is creating new opportunities for growth. By assessing technologies, ingredients, applications, market dynamics, and scalability, we help businesses identify where to play, how to differentiate, and how to turn alternative products into commercially viable solutions.

Where our alternative products work focuses

We help businesses assess, shape, and commercialize alternative products by connecting market opportunities, product positioning, and the capabilities needed to bring new concepts successfully to market.

Product & market opportunity

We assess the market landscape and product opportunity to understand where alternative products can create meaningful value and gain traction:

  • Market trends and emerging opportunities
  • Alternative product and category assessment
  • Customer needs and target audiences
  • Product positioning and differentiation

Portfolio & commercial strategy

We help define where to play and how to win, translating market opportunities into focused portfolio and commercial strategies:

  • Portfolio strategy and prioritization
  • Value proposition and competitive positioning
  • Pricing and business model considerations
  • Go-to-market and distribution strategy

Commercialization & growth

We bridge product innovation with commercial reality to identify the pathways, capabilities, and partnerships needed to scale successfully:

  • Concept-to-market strategy
  • Commercialization and scale-up pathways
  • Required capabilities and strategic partnerships
  • Key commercial opportunities and risks

Ready to unlock growth in alternative products?

Book a call with our team to explore how strategic and commercial insights can help you assess market demand, consumer adoption, competitive positioning, technology potential, and routes to market—giving you the clarity to turn alternative product innovations into scalable growth opportunities.

Bright Green partners Farm Alternative products, book a call

What our clients say

“The BGP team helped us assess the alt protein market and better understand the most promising technologies and ingredients. Beyond providing insights and strategy advisory, they also helped us to strengthen our network in this space.”

Steve Chantry
Vice President of International Growth
Kraft Heinz Company

“Bright Green Partners provided high quality support during our due diligence process. Their deep sector knowledge, rigorous assessment, and clear recommendations helped us navigate key opportunities and risks, ultimately contributing to a well-informed investment decision. We greatly appreciated their professionalism and collaborative approach throughout the engagement.”

Hanna Zwietering
Sr. Investment Manager
ABN AMRO Sustainable Impact Fund

“Working with Bright Green Partners was an exceptional experience! Their thoughtful, thorough research and deep understanding of agricultural industries and byproduct opportunities brought tremendous value. Not only did they deliver a wealth of insights, but an actionable roadmap with viable pathways that can meaningfully impact our industry. Their team was collaborative, insightful and incredibly responsive throughout the process. We look forward to continuing our work together and highly recommend them to organizations seeking a strong research and consulting partner.”

Serena Schaffner
Chief Marketing Officer
American Pecan Promotion Board

“We greatly appreciated BGP’s high responsiveness, flexibility, and analytical approach to our research topics. Their expertise helped us gain a much clearer understanding of market dynamics and our target groups – creating a strong foundation for our future project work. We look forward to collaborating again on upcoming opportunities.”

Ulrike Hardner
Project Manager Sustainable Land Use
WWF Germany

“BGP brought in uniquely deep insights through their professionally strong and reliable networks and a robust consulting framework, which is what we were looking for. Their work has helped us make better strategic and commercial decisions. We look forward to continuing our partnership.”

Yasushi Noguchi
Senior Director
Ajinomoto Health & Nutrition North America

“BGP helped us gain the right insights, provided helpful recommendations, and executed everything swiftly. This has helped us identify key risks, allowing for timely anticipation and mitigation.”

Pieter Meuwissen
Venture Developer
Brabantse Ontwikkelings Maatschappij (BOM)

“We asked BGP to prepare a technical due diligence assessment for a potential investment in the cultured meat space. We were very much impressed by the quality of the BGP team, the thorough way of working, the valuable and up-to-date insights they provided and the open way of communication. 

The assessment has helped us in better understanding the challenges of the company in this quickly evolving industry and in structuring a transaction. In many ways BGP outperformed our expectations and we are looking forward to working with them again.”

Victor Meijer
Sr. Investment Manager
InvestNL

“BGP supported us by analysing the commercial and technical aspects of a potential investment in the circular fertilizer industry. Their thorough analysis helped us better understand both the challenges and opportunities of the company and the broader market. We were very satisfied with the team’s commitment and flexibility. In addition, the structured frameworks and clear presentation helped us enormously in quickly understanding and assessing the investment opportunity.”

Patrick Barendse
Investment Associate
Horticoop

“Utilizing their deep industry experience and extensive technical network, the BGP team navigated our project toward the most valuable solutions, making the most of past insights and existing data. The team stands apart in its approach to driving progress with consistent advancements that offer clarity at every project stage.”

Amanda Bess
Science & Technology Analysis Manager
The Good Food Institute

“BGP was amongst the first ones we called when we embarked on our alt protein journey. The team did an excellent job organising an engaging workshop series for our key decision makers. They provided a detailed perspective on the industry and helped us identify relevant internal capabilities and resources to leverage.”

Andrey Dribny
CEO of Culinary
IFFCO Group

“BGP provides us essential support to help drive our vision towards practical implementation. The depth of industry insights they bring in, combined with their consistently top-quality work, enables us to confidently navigate this fast-changing field.”

George Harrigan
Director of Food and Functional Ingredients
NEOM

“BGP has been a valuable resource in leveraging industry knowledge, market sizing, and cultivated relationships to help our team further evaluate the Alternative Proteins landscape. 

We appreciate their ability to envision and look beyond the current state of the industry, peering into the future state where we can all contribute to feeding 10 billion people differently.”

Mike Snodgrass
Managing Director Global Alternative Proteins
Griffith Foods

“We worked together with the BGP team to develop our fermentation strategy and to make some very clear choices on where to play and how to win. The insights and support from the BGP team throughout this project were outstanding and they also brought in several experts to do a couple of technical deep-dives. Moreover they ensured that our teams were involved and on board with the proposed strategy. Together with BGP we developed a clear path forward in terms of our fermentation strategy and we are now fully in execution mode.”

Thijs Bosch
Managing Director
Cosun Protein
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Frequently asked questions

Alternative products
General
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Who needs support with alternative products strategy?
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Food companies, ingredient suppliers, and investors evaluating opportunities in fermentation, cellular agriculture, alternative proteins, or algae-based products benefit from this support, particularly when deciding where to play, how to differentiate, or how to bring an innovative product concept to market.
What areas does BGP cover in alternative products?
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BGP covers product and market opportunity, including market trends, category assessment, customer needs, and positioning; portfolio and commercial strategy, including prioritization, value proposition, pricing, and go-to-market strategy; and commercialization and growth, including concept-to-market strategy, scale-up pathways, required capabilities, and partnerships.
What makes bringing alternative products to market difficult?
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Alternative products often require validating a new category with consumers, competing against established incumbents, and building the right pricing and distribution model, all while managing the technical and operational realities of scaling production. Getting positioning and go-to-market strategy wrong can undermine an otherwise strong product concept.
Does BGP help with product positioning or just market sizing?
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Both. BGP combines market intelligence, such as trend analysis and category assessment, with commercial strategy work like positioning, pricing, and go-to-market planning, so clients can move from concept to a scalable, differentiated product.
What is alternative products consulting?
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Alternative products consulting is advisory support that helps businesses assess market potential, competitive dynamics, and commercial opportunities across alternative products and food technologies such as fermentation, cellular agriculture, alternative proteins, and algae. BGP combines market intelligence and strategic insight to help clients validate opportunities and sharpen their positioning.
How do I book a call with Bright Green Partners?
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You can schedule directly through BGP’s online booking calendar without going through a sales form first. Pick a time and you’ll speak with the team about your project from the first call. Book it directly here.

What services does Bright Green Partners offer?
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BGP offers 2 core services: Strategy consulting and Due Diligence (commercial and technical) for investors and acquirers, and Customized Insights for tailored market research. Each is built specifically for AgriFood Tech, not adapted from a generic consulting framework.

What’s the difference between Bright Green Partners and FoodTech Experts?
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Bright Green Partners (BGP) delivers strategy, due diligence, and insights work directly to clients. FoodTech Experts (FTE) is BGP’s expert network and knowledge platform – it connects clients with individual specialists for calls, freelance projects, surveys, panels, and speaking engagements. Same team, different service model.

What does Bright Green Partners do?
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Bright Green Partners is a boutique strategy consultancy focused on AgriFood Tech, specifically topics like alternative protein, precision, biomass, and traditional fermentation, side streams, food waste management, health & wellness, nutraceuticals, and many more. We help companies, investors, and organizations with market strategy, commercial and technical due diligence, and industry insights in these fast-moving sectors, having delivered 55+ projects across the space.

What sectors does Bright Green Partners specialize in?
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We focus on four core areas within AgriFood Tech: Alternative Products, Agriculture, Side Stream Management, and Health & Wellness. That narrow focus means market data, expert access, and technical understanding a generalist consultancy can’t match.

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Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.
Ewa Granosik Bright Green Partners
Ewa Granosik
CEO & Managing Director