Health and wellness consulting services

What areas do we advise on?

Together we pioneer paths in health and wellness with strategies designed to improve value and stimulate growth, leading your business to the forefront of the industry.

Functional foods & nutraceuticals

Ingredients and products with proven health benefits – from concept to positioning and claims.

Mental health, sleep & cognitive performance

Products targeting mood, rest, and cognition – a fast-growing wellness frontier.

Clean label & natural products

Simpler, recognisable ingredient lists that meet rising consumer expectations.

Personalized nutrition

Tailored nutrition propositions built on data, testing, and individual needs.

Specialized dietary solutions

Products for specific dietary needs and restrictions – allergen-free, medical, and beyond.

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Want to talk through your health and wellness strategy?

Book a short call with our team to talk through where you’re headed and how we can help you get there.

Health & wellness

What’s different about our niche consulting?

AgriFood Tech focus

Up to speed from day one thanks to insights from 55+ AgriFood Tech projects.

Practical experience

Delivered by a 2500+ network of entrepreneurs, executives, investors, and scientists who have done it before.

Top-tier consulting

Real expertise, high-quality insights, sharp execution, and results that matter.

Frequently asked questions

Health & wellness
General
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How do I book a call with Bright Green Partners?
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You can schedule directly through BGP’s online booking calendar without going through a sales form first. Pick a time and you’ll speak with the team about your project from the first call. Book it directly here.

What services does Bright Green Partners offer?
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BGP offers 2 core services: Strategy consulting and Due Diligence (commercial and technical) for investors and acquirers, and Customized Insights for tailored market research. Each is built specifically for AgriFood Tech, not adapted from a generic consulting framework.

What’s the difference between Bright Green Partners and FoodTech Experts?
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Bright Green Partners (BGP) delivers strategy, due diligence, and insights work directly to clients. FoodTech Experts (FTE) is BGP’s expert network and knowledge platform – it connects clients with individual specialists for calls, freelance projects, surveys, panels, and speaking engagements. Same team, different service model.

What does Bright Green Partners do?
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Bright Green Partners is a boutique strategy consultancy focused on AgriFood Tech, specifically topics like alternative protein, precision, biomass, and traditional fermentation, side streams, food waste management, health & wellness, nutraceuticals, and many more. We help companies, investors, and organizations with market strategy, commercial and technical due diligence, and industry insights in these fast-moving sectors, having delivered 55+ projects across the space.

What sectors does Bright Green Partners specialize in?
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We focus on four core areas within AgriFood Tech: Alternative Products, Agriculture, Side Stream Management, and Health & Wellness. That narrow focus means market data, expert access, and technical understanding a generalist consultancy can’t match.

How do you use your expert network in a health and wellness project?
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Selectively and with purpose. We identify where the published data on functional foods, nutraceuticals, or personalized nutrition runs out, then bring in the specific formulators, nutrition scientists, or commercial leaders who can answer that question from experience. Their input is triangulated into the analysis, not bolted on as a list of quotes.

How are you different from a generalist strategy consultancy?
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We do AgriFood Tech and nothing else, so you’re not paying for our learning curve on health and wellness specifically. You get the same frameworks and rigor you’d expect from a top-tier firm, combined with 55+ projects of sector-specific pattern recognition – across functional foods, clean label, personalized nutrition, and specialized dietary solutions – plus a 2500+ expert network of people who have actually built, scaled, and sold in this space.

Do we just receive a report at the end?
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No. We work in the open, with regular working sessions where you see our reasoning on the wellness landscape as it forms and can challenge it. Your team builds the knowledge alongside us rather than receiving it at the end, and we make sure the internal stakeholders who need to back the decision are on board before we finish.

How long does a health and wellness strategy project take?
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Most strategy engagements run four to twelve weeks, sometimes four to six months for a broader wellness portfolio review. Focused sprints – like assessing a single functional ingredient or scanning the personalized nutrition landscape for one decision – can be done in two to four weeks. We scope to the decision you need to make and the date you need to make it by, not to a standard package.

What kind of health and wellness questions do you take on?
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The ones without an established playbook – evaluating functional food and nutraceutical opportunities, assessing mental health, sleep, and cognitive performance products, or building the case for personalized nutrition and specialized dietary solutions. If the answer already exists in a market report, you don’t need us. If it sits at the intersection of technology, commercial reality, and internal capability, that’s our work.

Let’s discuss how we can best help in your niche area.

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.

Naomi Kelliher
Project Manager