our service

Expanding into new markets with confidence

Bright Green Partners helps agrifood organizations identify new growth opportunities, enter promising markets, and expand with confidence. Our market entry and expansion consulting approach turns complexity into clear, strategic pathways for sustainable growth.

The challenge

Navigating complexity when entering new markets

Entering new markets brings regulatory, operational, and commercial challenges. Local consumer preferences, competitive dynamics, and uncertainty can make expansion difficult to navigate. A clear strategy helps organizations manage risk, align stakeholders, and allocate resources effectively.

Market entry & expansion consulting Strategy Bright Green Partners

Identifying high-potential markets for sustainable growth

Our strategic planning consulting and vision development approach helps organizations Our market entry and expansion consulting approach combines market intelligence, agrifood expertise, and strategic foresight to identify opportunities for growth. We assess geographies, customer segments, and product categories to determine where your organization can build a strong and sustainable position.

We help you:

  • Identify high-potential markets, segments, and growth opportunities.
  • Develop tailored entry and expansion strategies.
  • Evaluate partnerships, new ventures, and acquisition opportunities.
  • Adapt products and offerings to evolving local demands.

With Bright Green Partners, expansion becomes a strategic growth opportunity. We provide the clarity to make informed decisions, strengthen your competitive position, align stakeholders, and build a scalable foundation for long-term value creation.

Want to talk through your project request?

Book a short call with our team to talk through where you’re headed and how we can help you get there.

Bright Green Partners: Want to talk through your project request

How we work

Most consultants hand you the map. We walk the terrain with you.

AgriFood Tech’s hardest questions are new, messy and multi-dimensional. That’s the only kind we do.

New topic. No playbook. Too many variables. A DECISION YOU ARE CONFIDENT ABOUT Then we execute together. And stay close as needed.
01

Frame the unknown

You start with a new topic, no playbook and too many variables. Here is how we get you to a decision you are confident about.

01

Frame the unknown

You have a question no playbook or market report covers. We start by separating what is genuinely unknown from what is just an untested assumption – using our experience, desk work and AI as the baseline, so you never pay us for what your team could pull themselves.

A sharp problem statement, not a research brief.

02

Connect the dots

We combine strategy with technical, commercial and operational perspectives, all in one approach. In AgriFood Tech the technology answer and the business answer are never the same – and connecting the dots takes 55+ projects and experts who have actually done it before.

The full picture, not one lens.

03

Think out loud, together

No black box, no big reveal at the end. You see our reasoning as it forms, challenge it, and shape it. Your team builds the knowledge alongside us instead of receiving it in a PDF.

Your team learns the topic while we work.

04

Decide & execute

You leave with a decision you can defend to your board and a clear view of what to execute on Monday morning. Not a report that gets filed and forgotten.

Clarity you own, not advice you rent.

And once you’ve executed, we stay close as needed – a partner throughout, not just an advisor who leaves after the report.

What we bring at every step

100% AgriFood Tech

Not a sector practice on the side. The whole firm, every project, every team member.

2500+ experts, 60+ countries

Experts on call who have built it, scaled it and sold it – not names on a slide.

Strategy-house rigor

Top-tier frameworks and commercial acumen, at boutique pace, with practical answers.

What our clients say

“The BGP team helped us assess the alt protein market and better understand the most promising technologies and ingredients. Beyond providing insights and strategy advisory, they also helped us to strengthen our network in this space.”

Steve Chantry
Vice President of International Growth
Kraft Heinz Company

“Bright Green Partners provided high quality support during our due diligence process. Their deep sector knowledge, rigorous assessment, and clear recommendations helped us navigate key opportunities and risks, ultimately contributing to a well-informed investment decision. We greatly appreciated their professionalism and collaborative approach throughout the engagement.”

Hanna Zwietering
Sr. Investment Manager
ABN AMRO Sustainable Impact Fund

“Working with Bright Green Partners was an exceptional experience! Their thoughtful, thorough research and deep understanding of agricultural industries and byproduct opportunities brought tremendous value. Not only did they deliver a wealth of insights, but an actionable roadmap with viable pathways that can meaningfully impact our industry. Their team was collaborative, insightful and incredibly responsive throughout the process. We look forward to continuing our work together and highly recommend them to organizations seeking a strong research and consulting partner.”

Serena Schaffner
Chief Marketing Officer
American Pecan Promotion Board

“We greatly appreciated BGP’s high responsiveness, flexibility, and analytical approach to our research topics. Their expertise helped us gain a much clearer understanding of market dynamics and our target groups – creating a strong foundation for our future project work. We look forward to collaborating again on upcoming opportunities.”

Ulrike Hardner
Project Manager Sustainable Land Use
WWF Germany

“BGP brought in uniquely deep insights through their professionally strong and reliable networks and a robust consulting framework, which is what we were looking for. Their work has helped us make better strategic and commercial decisions. We look forward to continuing our partnership.”

Yasushi Noguchi
Senior Director
Ajinomoto Health & Nutrition North America

“BGP helped us gain the right insights, provided helpful recommendations, and executed everything swiftly. This has helped us identify key risks, allowing for timely anticipation and mitigation.”

Pieter Meuwissen
Venture Developer
Brabantse Ontwikkelings Maatschappij (BOM)

“We asked BGP to prepare a technical due diligence assessment for a potential investment in the cultured meat space. We were very much impressed by the quality of the BGP team, the thorough way of working, the valuable and up-to-date insights they provided and the open way of communication. 

The assessment has helped us in better understanding the challenges of the company in this quickly evolving industry and in structuring a transaction. In many ways BGP outperformed our expectations and we are looking forward to working with them again.”

Victor Meijer
Sr. Investment Manager
InvestNL

“BGP supported us by analysing the commercial and technical aspects of a potential investment in the circular fertilizer industry. Their thorough analysis helped us better understand both the challenges and opportunities of the company and the broader market. We were very satisfied with the team’s commitment and flexibility. In addition, the structured frameworks and clear presentation helped us enormously in quickly understanding and assessing the investment opportunity.”

Patrick Barendse
Investment Associate
Horticoop

“Utilizing their deep industry experience and extensive technical network, the BGP team navigated our project toward the most valuable solutions, making the most of past insights and existing data. The team stands apart in its approach to driving progress with consistent advancements that offer clarity at every project stage.”

Amanda Bess
Science & Technology Analysis Manager
The Good Food Institute

“BGP was amongst the first ones we called when we embarked on our alt protein journey. The team did an excellent job organising an engaging workshop series for our key decision makers. They provided a detailed perspective on the industry and helped us identify relevant internal capabilities and resources to leverage.”

Andrey Dribny
CEO of Culinary
IFFCO Group

“BGP provides us essential support to help drive our vision towards practical implementation. The depth of industry insights they bring in, combined with their consistently top-quality work, enables us to confidently navigate this fast-changing field.”

George Harrigan
Director of Food and Functional Ingredients
NEOM

“BGP has been a valuable resource in leveraging industry knowledge, market sizing, and cultivated relationships to help our team further evaluate the Alternative Proteins landscape. 

We appreciate their ability to envision and look beyond the current state of the industry, peering into the future state where we can all contribute to feeding 10 billion people differently.”

Mike Snodgrass
Managing Director Global Alternative Proteins
Griffith Foods

“We worked together with the BGP team to develop our fermentation strategy and to make some very clear choices on where to play and how to win. The insights and support from the BGP team throughout this project were outstanding and they also brought in several experts to do a couple of technical deep-dives. Moreover they ensured that our teams were involved and on board with the proposed strategy. Together with BGP we developed a clear path forward in terms of our fermentation strategy and we are now fully in execution mode.”

Thijs Bosch
Managing Director
Cosun Protein
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Frequently asked questions

Market entry and expansion consulting
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How do you decide which markets or segments to prioritize?
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We assess geographies, customer segments, and product categories together, since the highest-potential market on paper isn’t always the one your organization is best positioned to win. That assessment is grounded in real market intelligence and agrifood sector experience, not generic market sizing.

Who is market entry and expansion consulting for?
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Agrifood organizations planning to enter a new country, launch into a new customer segment, or expand an existing product into new categories. It’s particularly useful when the decision involves real commercial risk and you want sector-specific evidence behind the call, not just internal assumptions.

What is market entry and expansion consulting?
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It’s strategic support for agrifood organizations entering new geographies, customer segments, or product categories, covering everything from regulatory and competitive assessment to go-to-market planning. Bright Green Partners combines market intelligence and agrifood-specific expertise to identify where you can build a strong, sustainable position.

What are the biggest risks when expanding into a new agrifood market?
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Regulatory requirements, local consumer preferences, and competitive dynamics vary a lot by market, and underestimating any of them can derail an expansion. A clear entry strategy helps you manage that risk, align stakeholders, and put resources where they will actually move the needle.

Does BGP help evaluate acquisitions and partnerships, not just organic expansion?
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Yes. Alongside market entry strategy, we evaluate partnerships, new ventures, and acquisition opportunities as routes into a new market or segment, not just organic go-to-market plans. Which route makes sense depends on your capabilities and how fast you need to move.

How do I book a call with Bright Green Partners?
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You can schedule directly through BGP’s online booking calendar without going through a sales form first. Pick a time and you’ll speak with the team about your project from the first call. Book it directly here.

What services does Bright Green Partners offer?
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BGP offers 2 core services: Strategy consulting and Due Diligence (commercial and technical) for investors and acquirers, and Customized Insights for tailored market research. Each is built specifically for AgriFood Tech, not adapted from a generic consulting framework.

What’s the difference between Bright Green Partners and FoodTech Experts?
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Bright Green Partners (BGP) delivers strategy, due diligence, and insights work directly to clients. FoodTech Experts (FTE) is BGP’s expert network and knowledge platform – it connects clients with individual specialists for calls, freelance projects, surveys, panels, and speaking engagements. Same team, different service model.

What does Bright Green Partners do?
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Bright Green Partners is a boutique strategy consultancy focused on AgriFood Tech, specifically topics like alternative protein, precision, biomass, and traditional fermentation, side streams, food waste management, health & wellness, nutraceuticals, and many more. We help companies, investors, and organizations with market strategy, commercial and technical due diligence, and industry insights in these fast-moving sectors, having delivered 55+ projects across the space.

What sectors does Bright Green Partners specialize in?
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We focus on four core areas within AgriFood Tech: Alternative Products, Agriculture, Side Stream Management, and Health & Wellness. That narrow focus means market data, expert access, and technical understanding a generalist consultancy can’t match.

Trusted by
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Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.

Ewa Granosik
CEO & Managing Director