Pricing, SKU, and customer journey analysis for a new ingredient

6 weeks

Delivery timeline

Product categories assessed

SKUs recommended

Insights

Project type

The challenge

Request

Our client, a large global ingredient player, reached out to help them assess the competitiveness of their 2 novel ingredients (produced through fermentation) within the global plant-based meat and dairy markets.

approach

Our methodology

Due to the depth of insight needed for this project, we combined several approaches – desk research, our in-house ingredient and market knowledge, and a range of expert and company interviews. We also used the test lab facilities of our partners to obtain an independent assessment of several ingredient properties.

The impact

Project deliverable

We delivered a comprehensive 40-page PowerPoint report alongside an Excel model. The deliverable covered:

SKU analysis

Detailed analysis of potential SKUs, including functionality and application.

Customer & competitive insight

A potential customer group assessment and a detailed competitive ingredient overview.

Market & pricing view

Market attractiveness of the ingredients and pricing recommendations for each SKU.

Actionable recommendations

From SKU improvements to go-to-market and new product development.

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See a sample output

Download an example of how our report looks.

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DUE DILIGENCE

Accelerating investment confidence: Commercial due diligence on a food technology manufacturer

PUBLIC INSTITUTION STRATEGY

Mapping and prioritizing high-value transformation pathways for nut byproducts

NGO STRATEGY

Scouting and assessing technology solutions for food loss and waste reduction in LMICs for a major non-profit

Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.