Pricing, SKU and customer journey analysis of a new ingredient
product categories assessed
Food scientist and NPD consultant
Technologist and food ingredient consultant
Our client, a large global ingredient player, reached out to help them assess the competitiveness of their 2 novel ingredients (produced through fermentation) within the global plant-based meat and dairy markets.
Due to the depth of insights needed for this project, we combined several approaches, from conducting desk research and utilizing our in-house ingredient and market knowledge to running a range of expert and company interviews. We also utilized the test lab facilities of our partners in order to obtain an independent assessment of several ingredient properties.
We delivered a comprehensive 40-page PowerPoint report alongside an Excel model covering the detailed analysis of potential SKUs (incl. functionality and application), a potential customer group assessment, a detailed competitive ingredient overview, market attractiveness of the ingredients and pricing of SKUs. In addition to the main deliverable, we included a range of actionable recommendations for our client, from SKU improvements to go-to-market to new product development.