our service

Turning ideas into market-ready offerings

Bright Green Partners helps agrifood organizations transform ideas into products and services that meet real market needs. Our new service and product development approach combines customer insight, innovation, and strategic thinking to create relevant offerings and sustainable growth.

The challenge

Developing offerings that stay relevant

Changing consumer preferences, sustainability expectations, and emerging technologies make product and service development increasingly complex. Without clear market insight and strategic direction, organizations risk investing in the wrong opportunities. A focused approach helps prioritize ideas, manage resources, and create differentiated offerings.

New product / service development | Bright Green Partners

Creating products and services built for growth

Our new service and product development approach combines agrifood expertise, market intelligence, and customer insight to transform promising ideas into relevant offerings. We identify market gaps, refine concepts, and align development with your brand and long-term ambitions.

We help you:

  • Identify emerging needs and attractive market opportunities.
  • Refine concepts around customer expectations and values.
  • Develop differentiated products and services.
  • Prepare offerings for successful market entry.

With Bright Green Partners, development becomes a strategic growth opportunity. We help you innovate with confidence, strengthen customer relationships, enter new segments, and build offerings that support resilience and lasting business value.

Want to talk through your project request?

Book a short call with our team to talk through where you’re headed and how we can help you get there.

Bright Green Partners: Want to talk through your project request

How we work

Most consultants hand you the map. We walk the terrain with you.

AgriFood Tech’s hardest questions are new, messy and multi-dimensional. That’s the only kind we do.

New topic. No playbook. Too many variables. A DECISION YOU ARE CONFIDENT ABOUT Then we execute together. And stay close as needed.
01

Frame the unknown

You start with a new topic, no playbook and too many variables. Here is how we get you to a decision you are confident about.

01

Frame the unknown

You have a question no playbook or market report covers. We start by separating what is genuinely unknown from what is just an untested assumption – using our experience, desk work and AI as the baseline, so you never pay us for what your team could pull themselves.

A sharp problem statement, not a research brief.

02

Connect the dots

We combine strategy with technical, commercial and operational perspectives, all in one approach. In AgriFood Tech the technology answer and the business answer are never the same – and connecting the dots takes 55+ projects and experts who have actually done it before.

The full picture, not one lens.

03

Think out loud, together

No black box, no big reveal at the end. You see our reasoning as it forms, challenge it, and shape it. Your team builds the knowledge alongside us instead of receiving it in a PDF.

Your team learns the topic while we work.

04

Decide & execute

You leave with a decision you can defend to your board and a clear view of what to execute on Monday morning. Not a report that gets filed and forgotten.

Clarity you own, not advice you rent.

And once you’ve executed, we stay close as needed – a partner throughout, not just an advisor who leaves after the report.

What we bring at every step

100% AgriFood Tech

Not a sector practice on the side. The whole firm, every project, every team member.

2500+ experts, 60+ countries

Experts on call who have built it, scaled it and sold it – not names on a slide.

Strategy-house rigor

Top-tier frameworks and commercial acumen, at boutique pace, with practical answers.

What our clients say

“The BGP team helped us assess the alt protein market and better understand the most promising technologies and ingredients. Beyond providing insights and strategy advisory, they also helped us to strengthen our network in this space.”

Steve Chantry
Vice President of International Growth
Kraft Heinz Company

“Bright Green Partners provided high quality support during our due diligence process. Their deep sector knowledge, rigorous assessment, and clear recommendations helped us navigate key opportunities and risks, ultimately contributing to a well-informed investment decision. We greatly appreciated their professionalism and collaborative approach throughout the engagement.”

Hanna Zwietering
Sr. Investment Manager
ABN AMRO Sustainable Impact Fund

“Working with Bright Green Partners was an exceptional experience! Their thoughtful, thorough research and deep understanding of agricultural industries and byproduct opportunities brought tremendous value. Not only did they deliver a wealth of insights, but an actionable roadmap with viable pathways that can meaningfully impact our industry. Their team was collaborative, insightful and incredibly responsive throughout the process. We look forward to continuing our work together and highly recommend them to organizations seeking a strong research and consulting partner.”

Serena Schaffner
Chief Marketing Officer
American Pecan Promotion Board

“We greatly appreciated BGP’s high responsiveness, flexibility, and analytical approach to our research topics. Their expertise helped us gain a much clearer understanding of market dynamics and our target groups – creating a strong foundation for our future project work. We look forward to collaborating again on upcoming opportunities.”

Ulrike Hardner
Project Manager Sustainable Land Use
WWF Germany

“BGP brought in uniquely deep insights through their professionally strong and reliable networks and a robust consulting framework, which is what we were looking for. Their work has helped us make better strategic and commercial decisions. We look forward to continuing our partnership.”

Yasushi Noguchi
Senior Director
Ajinomoto Health & Nutrition North America

“BGP helped us gain the right insights, provided helpful recommendations, and executed everything swiftly. This has helped us identify key risks, allowing for timely anticipation and mitigation.”

Pieter Meuwissen
Venture Developer
Brabantse Ontwikkelings Maatschappij (BOM)

“We asked BGP to prepare a technical due diligence assessment for a potential investment in the cultured meat space. We were very much impressed by the quality of the BGP team, the thorough way of working, the valuable and up-to-date insights they provided and the open way of communication. 

The assessment has helped us in better understanding the challenges of the company in this quickly evolving industry and in structuring a transaction. In many ways BGP outperformed our expectations and we are looking forward to working with them again.”

Victor Meijer
Sr. Investment Manager
InvestNL

“BGP supported us by analysing the commercial and technical aspects of a potential investment in the circular fertilizer industry. Their thorough analysis helped us better understand both the challenges and opportunities of the company and the broader market. We were very satisfied with the team’s commitment and flexibility. In addition, the structured frameworks and clear presentation helped us enormously in quickly understanding and assessing the investment opportunity.”

Patrick Barendse
Investment Associate
Horticoop

“Utilizing their deep industry experience and extensive technical network, the BGP team navigated our project toward the most valuable solutions, making the most of past insights and existing data. The team stands apart in its approach to driving progress with consistent advancements that offer clarity at every project stage.”

Amanda Bess
Science & Technology Analysis Manager
The Good Food Institute

“BGP was amongst the first ones we called when we embarked on our alt protein journey. The team did an excellent job organising an engaging workshop series for our key decision makers. They provided a detailed perspective on the industry and helped us identify relevant internal capabilities and resources to leverage.”

Andrey Dribny
CEO of Culinary
IFFCO Group

“BGP provides us essential support to help drive our vision towards practical implementation. The depth of industry insights they bring in, combined with their consistently top-quality work, enables us to confidently navigate this fast-changing field.”

George Harrigan
Director of Food and Functional Ingredients
NEOM

“BGP has been a valuable resource in leveraging industry knowledge, market sizing, and cultivated relationships to help our team further evaluate the Alternative Proteins landscape. 

We appreciate their ability to envision and look beyond the current state of the industry, peering into the future state where we can all contribute to feeding 10 billion people differently.”

Mike Snodgrass
Managing Director Global Alternative Proteins
Griffith Foods

“We worked together with the BGP team to develop our fermentation strategy and to make some very clear choices on where to play and how to win. The insights and support from the BGP team throughout this project were outstanding and they also brought in several experts to do a couple of technical deep-dives. Moreover they ensured that our teams were involved and on board with the proposed strategy. Together with BGP we developed a clear path forward in terms of our fermentation strategy and we are now fully in execution mode.”

Thijs Bosch
Managing Director
Cosun Protein
Arrow left
Arrow left

Frequently asked questions

New product / service development
General
All
Does BGP help prepare products for market entry, not just development?
Arrow

Yes. Alongside refining the concept itself, we help prepare offerings for successful market entry, connecting product development directly to go-to-market and positioning decisions rather than treating them as separate projects.

Who needs new product and service development support?
Arrow

Agrifood organizations with an early-stage concept that needs market validation and refinement, or teams that have market opportunities identified but need help turning them into a differentiated, launch-ready offering.

How do you avoid investing in the wrong product ideas?
Arrow

Without clear market insight, organizations risk putting resources behind ideas that don’t hold up commercially. We help prioritize ideas against real customer expectations and market opportunity first, so development effort goes toward concepts with genuine traction potential.

What makes agrifood product development different from other categories?
Arrow

Changing consumer preferences, sustainability expectations, and emerging technologies move faster in agrifood than in many other categories, which makes it easy to develop something that’s already dated by launch. Our agrifood-specific market intelligence keeps development grounded in where the category is actually heading.

What does new product and service development consulting cover?
Arrow

It’s the work of transforming early ideas into products and services that meet real market needs, combining customer insight, innovation, and strategic thinking. Bright Green Partners helps agrifood organizations identify market gaps, refine concepts, and align development with long-term business goals.

How do I book a call with Bright Green Partners?
Arrow

You can schedule directly through BGP’s online booking calendar without going through a sales form first. Pick a time and you’ll speak with the team about your project from the first call. Book it directly here.

What services does Bright Green Partners offer?
Arrow

BGP offers 2 core services: Strategy consulting and Due Diligence (commercial and technical) for investors and acquirers, and Customized Insights for tailored market research. Each is built specifically for AgriFood Tech, not adapted from a generic consulting framework.

What’s the difference between Bright Green Partners and FoodTech Experts?
Arrow

Bright Green Partners (BGP) delivers strategy, due diligence, and insights work directly to clients. FoodTech Experts (FTE) is BGP’s expert network and knowledge platform – it connects clients with individual specialists for calls, freelance projects, surveys, panels, and speaking engagements. Same team, different service model.

What does Bright Green Partners do?
Arrow

Bright Green Partners is a boutique strategy consultancy focused on AgriFood Tech, specifically topics like alternative protein, precision, biomass, and traditional fermentation, side streams, food waste management, health & wellness, nutraceuticals, and many more. We help companies, investors, and organizations with market strategy, commercial and technical due diligence, and industry insights in these fast-moving sectors, having delivered 55+ projects across the space.

What sectors does Bright Green Partners specialize in?
Arrow

We focus on four core areas within AgriFood Tech: Alternative Products, Agriculture, Side Stream Management, and Health & Wellness. That narrow focus means market data, expert access, and technical understanding a generalist consultancy can’t match.

Trusted by
logo American Pecan Promotion Board

Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.

Ewa Granosik
CEO & Managing Director