Study release: "The 2040 EU Sustainable Dairy Landscape: Corporate Transition in Traditional and Animal-Free Dairy"
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Introduction

The 2040 EU Sustainable Dairy Landscape: Corporate Transition in Traditional and Animal-Free Dairy

The study explores the future of the dairy industry, focusing on sustainability and the increasing importance of animal-free dairy. It outlines key projections for 2040, offering essential insights into the evolving landscape of both traditional and animal-free dairy, making it a valuable resource for decision-makers in the sector.
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Study details

The study presents an analysis of the challenges and opportunities facing the dairy industry, identifying two primary strategies for achieving sustainability: enhancing the environmental performance of traditional dairy and transitioning to animal-free alternatives. The study emphasizes the growing relevance of animal-free dairy as a viable solution, driven by expected regulatory changes and technological advancements.

Key findings include:

  • Environmental cost internalization: Discover how internalizing environmental costs is set to reshape the cost structure and competitiveness of traditional dairy products, prompting new strategic considerations within the industry.
  • Price dynamics and consumer impact: Learn how projected retail price shifts between animal-free dairy and traditional dairy by 2040 are expected to drive significant changes in consumer demand, influencing future purchasing patterns.
  • Market leadership in animal-free dairy: Explore how new market leaders are emerging in the rapidly expanding animal-free dairy sector, signaling a shift in the dynamics of the dairy industry.
  • Strategic imperative for sustainability: Understand why prioritizing sustainability is now an essential strategic move across the entire dairy value chain, highlighting the importance of strategic investments to maintain competitiveness.

The study concludes by offering strategic options for dairy leaders, emphasizing that timely action is crucial for maintaining a competitive edge in the rapidly transforming dairy industry. It underscores the importance of investing in both traditional and animal-free dairy options to ensure a sustainable, tasty, nutritious, and affordable future for the dairy sector.

Selected highlights

10%
Higher cost of goods sold (COGS) for cow’s milk compared to plant-based milk in 2040 due to environmental costs.
25%
Growth in plant-based milk consumption in Europe between 2020 and 2022, highlighting the consumer interest towards animal-free dairy.
~30%
Lower carbon footprint per liter of oat and soy milk today compared to the most ambitious cow’s milk targets for 2040.
Author insights
“This report is a must-read for industry leaders who want to understand the future dairy landscape and make informed strategic decisions.

The next decade will see rapid changes in the dairy sector. The time to act is now—leaders who embrace sustainability will steer the industry toward a brighter,
more resilient future.”
Floor Buitelaar
Managing Partner at Bright Green Partners

Study FAQs

How can Bright Green Partners assist my company in navigating the
transition in dairy?

BGP offers strategy and investment advisory consulting services to support corporates and investors in sustainable food. Services include business strategy development, go to market strategy, innovation program strategy and technical and commercial due diligence. We would be delighted to discuss your specific challenges in a meeting. Click here to arrange a meeting with Floor Buitelaar, our Managing Partner, or see a selection of our project credentials and read more about our services.

How does the future environmental impact of cow’s milk compare to
animal-free dairy?

While dairy companies are actively reducing their environmental impact and many aim to be net zero by 2050, they still fall short of animal-free environmental performance. Currently, cow’s milk in Europe emits ~1.0 kg of CO 2 eq per liter of skimmed milk compared to Oatly’s oat milk at ~0.4kg CO 2 eq per liter and Alpro’s soy milk at ~0.3kg CO 2 eq per liter. This is equal or more sustainable to the most ambitious cow’s milk targets of ~0.5kg CO 2 eq per liter. Precision fermentation is set to improve the carbon footprint even further with a ~0.1kg CO 2 eq per liter target. Additionally, dairy cows on average require significantly more water, and land and cause more eutrophication, further increasing their environmental footprint.

What about the differences in nutritional profile of cow’s milk and
animal-free dairy?

The report compares cow’s milk, soy milk, oat milk, and milk from precision fermentation on a per-liter basis. It acknowledges the nutritional differences among these products but expects that with further research on product fortification and improved production processes this gap can be closed with
limited climate impact. The report also calls for more research to establish a true Nutritient Density of Climate Impact index that considers both the impact per nutrient and the role these products play in the broader Western diet.

What are the different types of animal-free dairy?

Animal-free dairy can be made using four different technologies: plant-based, precision fermentation, molecular farming, and cell cultivation. Currently, only plant-based dairy is fully available on the market. Precision fermentation products are just starting to appear in the US and Singapore, while the other technologies are still being developed.

These new methods could offer significant advantages over traditional animal and plant-based dairy, such as better nutrition, improved melt and stretch qualities, and reduced land and water usage, enhancing overall sustainability. The success of these technologies depends on four main factors: i) Regulation, ii) Ingredient performance, iii) Consumer acceptance, iv) Techno-economics ,and v) Price.

Why is the cost of producing dairy expected to rise?

Dairy has been an integral component of our global food system for centuries. However, as economies around the world face mounting pressure to reduce their carbon footprint, the environmental impact of dairy production is coming under increased scrutiny. To achieve the Paris agreement goal of limiting the rise in global temperatures to well below 2 °C above pre-industrial levels, all industries including dairy will need to significantly reduce their carbon emissions. Additionally, to reach UN sustainable development goals such as safeguarding waters and ecosystems, new technologies and practices will need to be implemented.

Implementing on-farm technologies that lower these environmental impacts will require significant capital expenditure and often provides no direct financial benefit to farmers. Achieving these targets will therefore be challenging without financial incentives in the form of mandatory environmental costs. Research suggests that the true cost of milk, which accounts for all environmental costs, could be nearly double its current shelf price.

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This study provides a comprehensive analysis of the future of the EU sustainable dairy market, focusing on sustainability strategies and the growing potential of animal-free dairy for corporate leaders.

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