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OUR SECTOR

Assess market potential, unlock growth

We help you evaluate market attractiveness, competitive positioning, customer demand, and growth opportunities across the AgriFood Tech value chain. Our approach gives you a clear view of the commercial landscape, helping you validate the opportunity, understand key risks, and make confident strategic and investment decisions.

The opportunity

Turn market potential into growth opportunities

Rapid transformation across the AgriFood value chain is creating new markets, business models, and opportunities for growth. We help you understand market dynamics, customer needs, competitive landscapes, and future demand, giving you the insight to validate commercial potential and identify where sustainable growth can be achieved.

Bright Green Partners team Commercial Due Diligence

Perspective

New markets are transforming the AgriFood landscape

Changing consumer needs, emerging technologies, evolving supply chains, and new business models are reshaping the AgriFood sector. Understanding these shifts is essential to identifying attractive markets and sustainable growth opportunities.

Challenge

Separating market potential from commercial reality

A strong product or technology does not guarantee commercial success. Businesses need to understand customer demand, competitive positioning, market dynamics, pricing, and routes to growth while identifying the factors that could limit future potential.

Opportunity

Turn market insight into growth

Robust commercial due diligence creates a clear view of where value can be captured. By assessing customers, competitors, market dynamics, and growth potential, we help you validate the commercial case and identify strategies for sustainable growth.

Where our commercial due diligence work focuses

We assess the market, customers, competition, and growth drivers that determine commercial potential and help you understand where sustainable value can be created.

Market & industry assessment

We examine the market environment and underlying trends to understand its attractiveness and future potential:

  • Market size and growth dynamics
  • Industry trends and key drivers
  • Market segmentation and opportunities
  • Regulatory and structural factors

Customers & competitive landscape

We help you understand customer needs and competitive positioning to assess how a business can win and grow:

  • Customer needs and buying behaviour
  • Competitive landscape and differentiation
  • Value proposition assessment
  • Customer and market validation

Growth & commercial opportunities

We identify the factors that can support future growth and assess the strength of the underlying commercial opportunity:

  • Growth opportunities and market entry
  • Business model and revenue potential
  • Go-to-market strategy
  • Key commercial risks and opportunities

Ready to validate your market opportunity and unlock growth?

Book a call with our team to explore how commercial due diligence can help you understand market dynamics, customer demand, competitive positioning, and growth potential, giving you the insight to make confident investment and strategic decisions.

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What our clients say

“The BGP team helped us assess the alt protein market and better understand the most promising technologies and ingredients. Beyond providing insights and strategy advisory, they also helped us to strengthen our network in this space.”

Steve Chantry
Vice President of International Growth
Kraft Heinz Company

“Bright Green Partners provided high quality support during our due diligence process. Their deep sector knowledge, rigorous assessment, and clear recommendations helped us navigate key opportunities and risks, ultimately contributing to a well-informed investment decision. We greatly appreciated their professionalism and collaborative approach throughout the engagement.”

Hanna Zwietering
Sr. Investment Manager
ABN AMRO Sustainable Impact Fund

“Working with Bright Green Partners was an exceptional experience! Their thoughtful, thorough research and deep understanding of agricultural industries and byproduct opportunities brought tremendous value. Not only did they deliver a wealth of insights, but an actionable roadmap with viable pathways that can meaningfully impact our industry. Their team was collaborative, insightful and incredibly responsive throughout the process. We look forward to continuing our work together and highly recommend them to organizations seeking a strong research and consulting partner.”

Serena Schaffner
Chief Marketing Officer
American Pecan Promotion Board

“We greatly appreciated BGP’s high responsiveness, flexibility, and analytical approach to our research topics. Their expertise helped us gain a much clearer understanding of market dynamics and our target groups – creating a strong foundation for our future project work. We look forward to collaborating again on upcoming opportunities.”

Ulrike Hardner
Project Manager Sustainable Land Use
WWF Germany

“BGP brought in uniquely deep insights through their professionally strong and reliable networks and a robust consulting framework, which is what we were looking for. Their work has helped us make better strategic and commercial decisions. We look forward to continuing our partnership.”

Yasushi Noguchi
Senior Director
Ajinomoto Health & Nutrition North America

“BGP helped us gain the right insights, provided helpful recommendations, and executed everything swiftly. This has helped us identify key risks, allowing for timely anticipation and mitigation.”

Pieter Meuwissen
Venture Developer
Brabantse Ontwikkelings Maatschappij (BOM)

“We asked BGP to prepare a technical due diligence assessment for a potential investment in the cultured meat space. We were very much impressed by the quality of the BGP team, the thorough way of working, the valuable and up-to-date insights they provided and the open way of communication. 

The assessment has helped us in better understanding the challenges of the company in this quickly evolving industry and in structuring a transaction. In many ways BGP outperformed our expectations and we are looking forward to working with them again.”

Victor Meijer
Sr. Investment Manager
InvestNL

“BGP supported us by analysing the commercial and technical aspects of a potential investment in the circular fertilizer industry. Their thorough analysis helped us better understand both the challenges and opportunities of the company and the broader market. We were very satisfied with the team’s commitment and flexibility. In addition, the structured frameworks and clear presentation helped us enormously in quickly understanding and assessing the investment opportunity.”

Patrick Barendse
Investment Associate
Horticoop

“Utilizing their deep industry experience and extensive technical network, the BGP team navigated our project toward the most valuable solutions, making the most of past insights and existing data. The team stands apart in its approach to driving progress with consistent advancements that offer clarity at every project stage.”

Amanda Bess
Science & Technology Analysis Manager
The Good Food Institute

“BGP was amongst the first ones we called when we embarked on our alt protein journey. The team did an excellent job organising an engaging workshop series for our key decision makers. They provided a detailed perspective on the industry and helped us identify relevant internal capabilities and resources to leverage.”

Andrey Dribny
CEO of Culinary
IFFCO Group

“BGP provides us essential support to help drive our vision towards practical implementation. The depth of industry insights they bring in, combined with their consistently top-quality work, enables us to confidently navigate this fast-changing field.”

George Harrigan
Director of Food and Functional Ingredients
NEOM

“BGP has been a valuable resource in leveraging industry knowledge, market sizing, and cultivated relationships to help our team further evaluate the Alternative Proteins landscape. 

We appreciate their ability to envision and look beyond the current state of the industry, peering into the future state where we can all contribute to feeding 10 billion people differently.”

Mike Snodgrass
Managing Director Global Alternative Proteins
Griffith Foods

“We worked together with the BGP team to develop our fermentation strategy and to make some very clear choices on where to play and how to win. The insights and support from the BGP team throughout this project were outstanding and they also brought in several experts to do a couple of technical deep-dives. Moreover they ensured that our teams were involved and on board with the proposed strategy. Together with BGP we developed a clear path forward in terms of our fermentation strategy and we are now fully in execution mode.”

Thijs Bosch
Managing Director
Cosun Protein
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Frequently asked questions

Commercial Due Diligence
General
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Who needs commercial due diligence support?
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Investors and acquirers evaluating an AgriFood Tech target’s market opportunity before committing capital, as well as corporates assessing a potential market entry, partnership, or acquisition, who need an independent, sector-expert read on commercial viability.

What is commercial due diligence in AgriFood Tech?
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Commercial due diligence evaluates market attractiveness, competitive positioning, customer demand, and growth opportunities behind an AgriFood Tech investment. Bright Green Partners helps you validate the commercial opportunity and understand the risks that could limit future potential before you commit capital.

What areas does BGP cover in commercial due diligence?
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We assess market and industry dynamics (market size and growth, industry trends, segmentation, regulatory factors), customers and competitive landscape (buying behavior, competitive differentiation, value proposition), and growth and commercial opportunities (market entry, business model, go-to-market strategy, key commercial risks).

Why can a strong technology still fail commercially?
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A strong product or technology doesn’t guarantee commercial success. Customer demand, competitive positioning, pricing, and routes to growth all determine whether that technology can actually capture value in the market, and those are exactly the factors commercial due diligence is built to test.

How does commercial due diligence assess growth potential?
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We look at growth opportunities and market entry options, the strength of the business model and revenue potential, and the viability of the proposed go-to-market strategy, so you understand not just whether a market exists but whether this specific business can actually win in it.

How do I book a call with Bright Green Partners?
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You can schedule directly through BGP’s online booking calendar without going through a sales form first. Pick a time and you’ll speak with the team about your project from the first call. Book it directly here.

What services does Bright Green Partners offer?
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BGP offers 2 core services: Strategy consulting and Due Diligence (commercial and technical) for investors and acquirers, and Customized Insights for tailored market research. Each is built specifically for AgriFood Tech, not adapted from a generic consulting framework.

What’s the difference between Bright Green Partners and FoodTech Experts?
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Bright Green Partners (BGP) delivers strategy, due diligence, and insights work directly to clients. FoodTech Experts (FTE) is BGP’s expert network and knowledge platform – it connects clients with individual specialists for calls, freelance projects, surveys, panels, and speaking engagements. Same team, different service model.

What does Bright Green Partners do?
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Bright Green Partners is a boutique strategy consultancy focused on AgriFood Tech, specifically topics like alternative protein, precision, biomass, and traditional fermentation, side streams, food waste management, health & wellness, nutraceuticals, and many more. We help companies, investors, and organizations with market strategy, commercial and technical due diligence, and industry insights in these fast-moving sectors, having delivered 55+ projects across the space.

What sectors does Bright Green Partners specialize in?
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We focus on four core areas within AgriFood Tech: Alternative Products, Agriculture, Side Stream Management, and Health & Wellness. That narrow focus means market data, expert access, and technical understanding a generalist consultancy can’t match.

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Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.

Ewa Granosik
CEO & Managing Director