Born into a century-old entrepreneurial family in the food retail sector, I was immersed in the complexities of commercialization and food systems from an early age. At the age of 12, I committed to a vegetarian lifestyle to inspire healthier and more sustainable diets. This decision profoundly shaped my perspective on the food industry.

My professional journey led me to Dutch retail headquarters, where I gained firsthand experience in the food sector. I recognized the urgent need for a shift toward healthy, sustainable, and affordable nutrition. This realization fueled my drive to transform the industry both personally and professionally.

While freelancing with organizations like Foodvalley, I identified a significant gap: the need for a trusted advisory firm to guide corporates and investors through sustainability journeys. To address this, I founded Bright Green Partners with a vision to create a lasting impact within the food system.

At Bright Green Partners, we empower large corporates and investors globally through advisory work, leveraging existing resources, knowledge, finance, and infrastructure to revolutionize our food systems. This journey, rooted in my personal and professional experiences, drives my commitment to creating a world where profit, planet, and people thrive in sustainable balance.