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Strategy

We develop comprehensive, executable plans that drive organizational success and accelerate the transition to a sustainable food system. Our services provide clarity and confidence for businesses navigating complex new topics in the evolving food industry, where decisive strategies are urgently needed. By aligning your vision and capabilities with sustainability goals, we help you create lasting competitive advantage.

How we can help

Together we pioneer paths in the AgriFood Tech landscape with strategies designed to unlock value and stimulate growth, leading your business to the forefront of the industry.

Strategic planning & execution

Growth & innovation

CORPORATE AND BUSINESS UNIT STRATEGY

We craft corporate and business strategies that provide a clear direction for your company's future. By aligning market opportunities with your organization's core competencies, we help organizations understand the market, from sizing, landscaping, competitive and trends analysis, and advise on actionable strategies. This approach sets the stage for sustainable competitive advantage and long-term strategic goals that resonate with your overarching corporate vision. Ready for board level presentations and buy-in, our services are central to fostering sustainable growth.

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STRATEGIC PLANNING AND VISION DEVELOPMENT

We guide organizations in creating a strategic roadmap that defines a clear future vision. Through market and internal analysis, we establish key growth priorities and align stakeholders. This approach ensures that the entire organization is moving cohesively toward long-term, sustainable success.

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MARKET ENTRY AND EXPANSION

Our service delineates a path for growth through both organic development and inorganic strategies like market expansion, diversification, and strategic partnerships, as well as mergers and acquisitions. We ensure each step not only supports your investment thesis but also carefully manages associated risks, contributing to steady, scalable growth.

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GO-TO-MARKET STRATEGY

Our go-to-market strategies are designed to successfully introduce new products or services to the market. We define market sizing and market share, target audiences, optimal pricing models, distribution channels, unique selling points, and promotional tactics that resonate with (B2B) consumers, ensuring a successful launch and a strong market presence.

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CHANNEL STRATEGY

Our channel strategy services focus on expanding and optimizing distribution networks to reach your target customers effectively. By assessing current channels and identifying new opportunities, market sizing and share, we recommend tailored strategies that enhance market reach, reduce costs, and support profitable, scalable growth.

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COMPETITIVE POSITIONING

We help organizations stand out by identifying and refining their unique value in the market. Through competitor analysis and customer insights, we create positioning strategies that highlight strengths and resonate with target audiences, ensuring your brand or offering occupies a distinctive and sustainable place in the market.

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BUSINESS MODEL INNOVATION & TRANSFORMATION

We reimagine and help transform business models to unlock new value and adapt to market changes (e.g., new collaboration and integrations models with up or downstream suppliers and buyers). Through customer and market analysis, we create innovative models that align with emerging trends and help businesses stay competitive and profitable in a dynamic landscape.

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INNOVATION PROGRAM STRATEGY 

We help position your organization as a leader in the industry through a focused innovation strategy. By refining and prioritizing innovations aligned with your strengths and goals, grounded in consumer insights and regulatory analysis, we ensure market relevance. Our approach includes building business cases and strategic partnerships, creating a practical, growth-oriented roadmap tailored to your ambitions in the sector.

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STARTUP INCUBATION AND CORP VENTURING

We guide organizations in nurturing new business ideas through incubation and corporate venturing. Our support spans from initial concept development to developing business cases, helping organizations diversify their portfolios, foster innovation, and connect with cutting-edge ventures in the AgriFood Tech market.

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NEW PRODUCT/SERVICE DEVELOPMENT

We support from ideation to decision on offering expansion of new products or services. By analyzing customer needs and market gaps, we help you think through and design offerings that align with your brand and drive growth. Our approach ensures new products and services resonate with target audiences and achieve market impact.

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We work with your peers from corporates*

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* Only selected clients shown due to confidentiality

Still not sure we can help with your request?

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally. Let’s discuss your request to define how we can best help in your niche area and geography.
Floor Buitelaar- Bright Green Partners
Floor Buitelaar
Managing Partner
„If you’re unsure whether we can help with your request, don’t worry – our team will scope your final needs together with you”
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WHAT IS DIFFERENT ABOUT OUR AGRIFOOD TECH STRATEGY CONSULTING?

AGRIFOOD TECH FOCUS
Up to speed from day one thanks to insights from 50+ AgriFood tech projects.
PRACTICAL EXPERIENCE
Delivered by 2500+ AgriFood Tech entrepreneurs, executives, investors, and scientists who have done it before.
Top-tier consulting
Real expertise, high-quality insights, sharp execution, and results that matter.

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