We stand amid dramatic changes in our long-unchanged food system.
This disruption encompasses rapidly shifting consumer demands – particularly among younger generations – that food is not only tasty and affordable but also healthy and ethical.
Increasing governmental and institutional requirements in the food and agriculture sector towards more sustainable practices, as well as an influx of disruptive technologies, further accelerate these changes.
Considering the global population continues to expand and grow wealthier, a recent report by the UN environment program highlights the adaption of diets towards alternative proteins as the first and most important global driver towards a more sustainable food and agriculture system, reducing the impact of animal farming on biodiversity loss.
Corporates and investors across the agriculture and food value chain have recognized the trend towards alternative proteins representing an essential centre-of-the-plate solution.
While alternative proteins are perceived by most traditional animal farming & processing players as substitutes, ingredient, food chain, and retail players recognize them as an "addition to the pie", and new players entering the value chain like startups, chemical, biotechnology, technology and other players even observed an opportunity for new business.