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Published January 25th, 2024

Bright Green Partners announces leadership transition and welcomes Alex Hein as Principal

For immediate release, The Netherlands - January 25, 2024

Bright Green Partners, the Amsterdam-based consulting firm at the forefront of the alternative proteins industry, is proud to announce the appointment of Alex Hein as Principal, effective January 1st, 2024. Alex brings a wealth of experience in management consulting, particularly with a functional focus on corporate development, finance, transactions (M&A), and strategy, having previously excelled for eight years at Boston Consulting Group. His addition to the team marks a significant step forward in Bright Green Partners' journey toward expansion and further developing our outstanding services for our clients.

“Embracing entrepreneurship, my mission at Bright Green Partners is to transform the food industry. Leveraging my consulting experience, I'm dedicated to advancing alternative proteins and our clients for a sustainable, prosperous, and healthy future.”
Alex Hein

The company bids a fond farewell to Geza Molnar, former Managing Partner and Co-Founder, who has decided to step down to pursue new career opportunities. The company expresses gratitude for Geza's dedication and acknowledges the lasting impact he has made on the expert network foundation, as well as the brand and industry connections he cultivated within BGP.

Looking ahead, Bright Green Partners is under the continued proficient leadership of Managing Partner Floor Buitelaar. Floor's proven leadership skills and deep industry understanding position the company for ongoing success and growth.

"Fueling client success in the alternative protein sector propels us forward, setting both our clients and Bright Green Partners on a dynamic path for the next stage of growth."
Floor Buitelaar
Managing Partner

The company looks forward to the contributions of Alex Hein and the continued leadership of Floor Buitelaar as the company proactively shapes its future in the evolving alternative protein industry.

For media inquiries or further information, please contact: 
Name: Fleur van der Linden, Marketing Manager

Ready to discover what alt protein strategies could mean for your business? Discuss it in a 30 minute call with our Managing Partner, Floor.
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