Category management for plant-based foods

12 weeks

Delivery timeline

3,000

Products benchmarked

13%

Increase in vegan products

Strategy

Project type

The challenge

Request

Our client, one of the largest Dutch food retailers, reached out to us with a request for a comprehensive category management strategy. The client wished to better understand the landscape of plant-based foods, and based on this, to obtain a practical implementation roadmap.

approach

Our methodology

For the success of this project, it was crucial for us to provide our client with the most detailed benchmark possible. To attain this, we combined our deep in-house retail knowledge with a core industry benchmark and insights from a range of international retail, commercial, and manufacturing experts.

The impact

Project deliverable

The engagement was delivered in three stages:

Competitive overview

A detailed competitive overview, including product portfolios of major regional retailers and pricing.

Private label & pilot approach

An overview of private label opportunities and a practical approach to pilot-testing high-potential products.

Roll-out plan

A granular roll-out plan defined for the top selected products.

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See a sample output

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NGO STRATEGY

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Let’s discuss how we can best help in your niche area

Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally.