The challenge
A leading ingredient corporation with over $1 billion in revenue recently launched an alternative protein division. The company’s management was tasked with developing an innovation strategy to lead breakthrough solutions capable of transforming the protein ingredient market within a 3 to 10-year timeframe.
approach
We provided an all-encompassing analysis of the innovation drivers, impacts, and feasibility across the full range of alternative protein technologies, including plant-based proteins, biomass fermentation, precision fermentation, cultivated proteins, and molecular farming.
Initiating our approach, we analyzed both consumer (B2C) and business-to-business (B2B) customer needs within the alternative protein sector to identify primary consumer challenges. This process led to a broad list of potential innovations, which we narrowed to seven critical innovation areas through a structured evaluation framework. Each area was examined in depth to assess its relevance to our client’s goals, including high-level business cases, value chain implications, and strategic fit. The project concluded with an evaluation of the risks and opportunities related to launching new products in this emerging sector.
The project team consisted of a Project Manager and two Consultants, leveraging the insights of approximately 30 experts in biotechnology, molecular chemistry, and commercial strategy, enriched by market research and detailed customer interviews.
The impact
Our findings outlined seven groundbreaking innovations, highlighting current industry challenges and defining the capabilities required for our client to successfully enter this field. A methodical prioritization process, supported by revenue forecasts for each innovation, laid a solid groundwork for the client’s investment decisions regarding the newly established business unit.
The set of deliverables included:
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