A consortium of food tech investors was assessing a multi million investment in an innovative functional protein ingredient scale-up. 
They needed an independent view on three critical questions: 

• Is there real product-market fit and a credible sales pipeline? 

• Are strategic partnerships (distributors, raw material suppliers) sound and scalable? 

• Does the go-to-market (GTM) model and team have the focus and resources to deliver the sales forecast?  

In a quick two-week sprint, our 1 Consultant plus Project Manager consulting team, conducted a due diligence on the target's commercial potential. The basis of our analysis was a review of the virtual data room, interviews with target management & customers and independent industry experts.  

Key components: 

• Product-market fit assessment 
  Validated functionality, nutrition, cost-in-use and market pull claims for different applications and assigned a fit score to every major application category.  

• Partners evaluation 
  We interviewed target's partners and evaluated the rationale for collaboration, their track record, fit with target and potential risks. We assessed terms of partnership for contracts which were already in place. 

• Go-to-market strategy 
  We assessed and streamlined the company’s GTM strategy, identifying a critical need for sharper focus along with a recommendation for a clear two-channel approach: direct management of key accounts and specialist distributors.