Strategy consultant and plant-based food specialist
Maiko van der Meer
30+ years of food industry and consulting experience
Our client, one of the leading global food players, asked us to assess the market size, growth, main market forces and other drivers of the plant-based meat industry in 3 different countries across Europe and Asia. They additionally requested our support on developing a go-to-market strategy.
For the success of this project, it was crucial to intimately understand the selected markets, not only from a commercial perspective but also at a shop floor level. To deepen our understanding, we consulted a broad range of our commercial, strategy and retail experts based in the client’s target countries.
We delivered our client a comprehensive assessment of each market including the identification of several high-potential market gaps. These findings helped our client focus on more specific product categories and distribution channels. Building on these insights, we defined several go-to-market strategy options, identified specific commercial opportunities and analysed revenue potential, market entry points, and sales & marketing options. Lastly, we defined a 3-year roll-out plan for all countries.
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Plant-based meat manufacturing capacity and pathways for expansion
This study, co-authored with The Good Food Institute, offers a comprehensive analysis of global plant-based meat manufacturing and strategic recommendations for expanding capacity to meet future demand.
A corporate guide to alternative protein precision fermentation
This study summarizes the latest developments and opportunities in alternative protein precision fermentation for corporates. It showcases that partnerships are key to success, and highlights a broad spectrum of applications in alternative meat, dairy and egg proteins.