Commercial manager & consultant with 15 years experience
Project request
Our client, one of the largest Dutch food retailers, reached out to us with a request for a comprehensive category management strategy. The client wished to better understand the landscape of plant-based foods, and based on this, to obtain a practical implementation roadmap.
Our work
For the success of this project, it was crucial for us to provide our client with the most detailed benchmark possible. In order to attain this, we combined our deep in-house retail knowledge with a core industry benchmark and insights from a range of international retail, commercial and manufacturing experts.
Project deliverable
We provided our client with a highly detailed competitive overview, including product portfolios of all major regional retailers and pricing of relevant products. Based on this work, we created an overview of private label opportunities and a practical approach to pilot-testing high-potential products. Finally, we defined a granular roll-out plan for the top selected products.
Still not sure we can help with your request?
Our consulting team based out of Europe and 2500+ expert team located in 60+ countries cover the full AgriFood Tech value chain globally. Let’s discuss your request to define how we can best help in your niche area and geography.
Floor Buitelaar
Managing Partner
„If you’re unsure whether we can help with your request, don’t worry – our team will scope your final needs together with you”
Corporate Transition in Traditional and Animal-Free Dairy
This study provides a comprehensive analysis of the future of the EU sustainable dairy market, focusing on sustainability strategies and the growing potential of animal-free dairy for corporate leaders.
Plant-based meat manufacturing capacity and pathways for expansion
This study, co-authored with The Good Food Institute, offers a comprehensive analysis of global plant-based meat manufacturing and strategic perspective on market expansion.
A corporate guide to alternative protein precision fermentation
This study summarizes the latest developments and opportunities in alternative protein precision fermentation for corporates, and highlights a broad spectrum of applications.
